Business System Analyst – Marketo & Salesforce

Roles and Responsibilities​

• Bring in Salesforce and Marketing Automation Platform expertise for solution design and project execution

• Work with internal customers, cross-functional team members and vendors, manage complex system projects related to the sales & marketing business processes.

• Leverage sales & marketing systems and tools to the best possible extent and drive industry best practices for B2B enterprise automation technology innovations.

• Align with members of Commercial Ops, IT, and other stakeholders to maintain the integrity of the worldwide sales and marketing automation business systems.

• Be the subject matter expert for Salesforce and marketing automation teams, aiding usage, troubleshooting, configuration, and enablement.

• Work closely with sales & marketing product management, other teams, and international counterparts to deliver solutions that can scale globally.

• Support, configure, test, and troubleshoot applications and tools that enable sales, marketing automation, lead management functions, and related business processes.

• Work with the integration teams to design and develop interfaces/integration to and from salesforce.com/marketo and related internal and external systems.

• Help conduct impact analysis, document process models, define proposed technical solutions as part of qualification recommendations to optimize Sales & Marketing capabilities across systems, including opportunity, account, contact management, email marketing, response capture, lead scoring, lead nurture, sales enablement, lead funnel metrics and revenue cycle analytics.

• Emphasize on Business Process Improvement and Automation of key marketing/sales and cross-functional processes.