Demand Generation Director

As Marqeta’s Director of Demand Generation, you will run our global demand generation function and help us level up how we attract, engage, and convert enterprise and embedded finance prospects. This role reports to the CMO and leads a team of six demand generation, events, and digital experts.

Partnering closely with sales, marketing, and operations, you’ll architect the strategy and execution model that influences high-quality pipeline. You’ll bring a strong command of paid media, conversion rate optimization, and an instinct for optimizing the customer journey. The ideal candidate blends strategic thinking with hands-on execution experience, excels in fast-paced environments, and has a proven track record building high-performing global demand engines.

Leadership

• Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets.
• Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs.
• Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations.

Pipeline Growth

• Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs.
• Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage.
• Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up.

Channel Strategy & Optimization

• Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion.
• Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement.

• 12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role
• Extensive experience in fintech, payments, embedded finance, or financial services
• Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization
• Demonstrated success owning pipeline targets, with a track record of delivering scalable growth
• Experience managing and developing multi-function, global teams
• Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)
• Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners
• Strong strategic communication and influencing skills

• Application Submission
• Recruiter phone call
• Hiring manager video call
• Virtual “Onsite” consisting of 4-5, 45 min calls
• Offer!

At this point, we hope you're feeling excited about the role. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so again, don’t hesitate to apply — we’d love to hear from you.

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:

• National: A baseline tier that applies to most of the geographic territory of the United States.
• Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA
• Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.

Visit this page or consult with a Recruiter to determine which tier would be applicable to you.

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:

• National: $187,000 - $233,800
• Premium: $202,400 - $253,000
• Premium Plus: $220,000 - $275,000

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development
• Through Flex First, the freedom to live and work wherever you and your family thrive