Marketing Automation Specialist

Salary Range: $90,000.00 - $105,000.00

THIS REQUIRES A LOCAL CANDIDATE - HYBRID (In office days in Folsom, CA on Tuesdays and Wednesdays)

Why SAFE? SAFE offers so much more than just full medical, vision, dental, 401k matching, HSA, and FSA! Learn more about how we support our workforce!

• Professional Development Opportunities: Offering training programs, workshops, and mentorship.
• Recognition and Appreciation: Regularly acknowledging employee achievements and contributions.
• Flexible Work Arrangements: Providing options for remote work and flexible scheduling.
• Positive Company Culture: Fostering an inclusive, collaborative, and supportive work environment.
• Career Growth: Clear paths for career advancement and internal promotions.
• Work-Life Balance: Encouraging a healthy balance between professional and personal life.
• Employee Empowerment: Allowing employees to make decisions and have autonomy in their roles.
• Space of Belonging: ERGs, YOUnity Council and a focus around diversity, equity inclusion and belonging.
• Wellness Programs: Promoting physical and mental health through wellness initiatives and resources.
• Strong Leadership: Having leaders who inspire, support, and guide their teams effectively.
• Sense of Purpose: Creating a sense of mission and aligning company goals with employees' personal values.

POSITION PURPOSE The Marketing Automation Specialist is responsible for designing, executing, and optimizing automated marketing campaigns across multiple channels to enhance member engagement and drive business growth. This role focuses on building journeys, managing platform operations, and supporting cross‑channel marketing strategies. Working closely with the Marketing Automation Manager, the Specialist ensures campaigns are delivered accurately, efficiently, and aligned with strategic objectives. The position also supports A/B testing, campaign quality assurance, and performance optimization to deliver personalized, data‑driven communications throughout the member lifecycle.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Design, build, and deploy automated journeys, including email campaigns, lead scoring, and segmentation.
• Execute multi‑channel campaigns across email, SMS, push notifications, and website personalization to drive engagement and conversions.
• Provide strategic insight into digital marketing channel utilization (email, website, mobile app, etc.) to support lead generation and member engagement.
• Monitor marketing automation platforms to ensure optimal performance and identify anomalies.
• Troubleshoot technical issues and optimize campaign delivery performance.
• Create and manage forms, landing pages, and website personalization elements.
• Execute A/B testing to improve targeting and engagement.
• Develop deployment strategies to ensure campaigns reach the right audience with the right impact.
• Assist with list management, segmentation, and delivery optimization.
• Collaborate on reporting dashboards and insights to improve campaign performance.
• Partner with analysts to monitor campaign and channel performance, providing actionable recommendations.
• Collaborate across marketing, retail, IT, and product teams to ensure smooth integration and retention strategies throughout the full member lifecycle.

QUALIFICATIONS

Education/Certification: Bachelor’s degree in business, marketing, or a related field, and/or at least five years of related experience and/or training; or an equivalent combination of education and experience. Certification in marketing technology platform preferred.

Required Knowledge: Three years of experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, or Eloqua. Knowledge of email marketing best practices, including audience segmentation, lead generation, and website personalization strategies to drive engagement.