Marketing Specialist (Digital & Demand Generation)

Are you a motivated marketer who enjoys hands-on execution across a variety of digital channels? Do you like working in a fast-paced environment where you can learn multiple areas of marketing—paid media, email automation, content promotion, and analytics? If you’re detail-oriented, curious, and eager to grow into a full-stack marketer, this role is a great fit.

We’re seeking a Marketing Specialist who will support the execution of digital programs that generate awareness, engagement, and qualified leads. You will work closely with the SVP of Marketing to implement campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for someone with foundational experience who wants broad exposure to modern B2B marketing.

Top 5 Responsibilities

1. Support multi-channel campaign execution - Assist in building and running campaigns across email, website updates, and retargeting based on strategic direction from the SVP of Marketing.

2. Build and manage basic email and nurture workflows - Create email sends, segment lists, set up simple automation sequences, and maintain contact databases within HubSpot or similar platforms.

3. Coordinate content and marketing assets - Work with internal teams to gather creative, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.

4. Collect, organize, and report performance data - Track metrics such as impressions, clicks, leads, CPL, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement.

5. Maintain tracking, QA, and marketing operations tasks - Ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues.

Additional Responsibilities

• Support SEO and content promotion efforts by conducting keyword checks and sharing performance insights.
• Manage updates to the website or landing pages using templates or CMS tools.
• Help coordinate events, webinars, and partner marketing activities.
• Research new tools, channels, and techniques; propose small tests when appropriate.
• Maintain organized documentation for campaigns, audiences, templates, and processes