Marketing Automation Specialist

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Automation Specialist who will work across Marketing teams to design, build, and monitor all marketing automation workflows within the Marketo platform, with a primary focus on supporting Geotab SMB (Project Voyager). This role will support the high volume of lead generation activities through the development of automated multi-channel campaigns that will assist Geotab SMB to land new leads, expand, and retain accounts. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Marketing Automation Specialist, your key area of responsibility will be creating and managing multi-channel campaigns within the Marketo platform, including email nurtures, landing pages, forms, and automated programs. You will be responsible for the implementation of the project tasks, as well as managing day-to-day activities such as maintaining lead scoring models, lead routing processes, and undertaking continual performance monitoring. You will need to work closely with Geotab’s Segment, Campaign, and Regional Marketing teams, as well as Content, Creative Design, and Analytics teams. 

To be successful in this role, you will be a highly organized professional with strong communication skills, able to clearly articulate requirements for complex automations and convey performance insights to stakeholders. In addition, the successful candidate will have strong analytical skills with an ability to identify needs, develop effective solutions, and manage multiple timelines and contrasting priorities to ensure timely results. 

How you'll make an impact:

• Builds and deploys always-on and strategic multi-channel campaigns aligned to demand generation, lead nurturing.

• Build automated campaigns, sequences, triggers, dynamic templates, and segmentation through email, push notifications, and/or in-app/in-product messaging to drive lead conversion and on-going engagement.

• Perform QA on all campaign assets (emails, landing pages, forms, journeys) to continually optimize effective execution.

• Conduct ongoing testing related to subject lines, email copy, layouts and CTAs that drives conversion improvement.

• Work with the analytics team to gather funnel insights; lead generation, engagement, behaviour and conversion.

• Support ongoing development and optimization of the lead management process, including tracking, scoring and routing.

• Track marketing automation and email marketing analytics to improve engagement, qualified leads, and ROI.

• Communicate regularly across marketing stakeholder groups (Segment Mktg, Campaign Mktg, Regional Mktg, Content, Creative Design) to share insights and results.

What you'll bring to this role:

• 3 - 5 years of experience in Marketo Engage, building dynamic campaigns and email journeys.

• Bachelor’s degree in a related field; or an equivalent combination of education and work experience.

• Hands-on expertise in Marketo (Marketo Certified Expert preferred) and familiarity with Salesforce integration.

• Deep understanding of B2B marketing concepts like the sales funnel, demand waterfall, and buyer’s journey.

• Strong analytical skills to derive actionable insights from campaign performance and lead management data.

• Exceptional attention to detail with the ability to build assets that dynamically adapt to customized content.

• Ability to coach and guide colleagues on platform use to enable team self-sufficiency.

 

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Fantastic state of the art office
Public transportation reimbursement 
Employer pension contributions
Generous medical & dental benefits offered to you and family members
Electric vehicle purchase incentive program
Subsidized fitness membership
Co-pay tuition reimbursement

*The above are offered to full-time permanent employees only

How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.