Associate Principal Engineer

REQUIREMENTS:

• Total experience of 9+ years

• Strong expertise in Google Analytics (GA/GA4), GA360, and Google Tag Manager (GTM)

• Hands-on experience defining and executing GTM strategies across multiple websites

• Experience with server-side tagging and modern data collection architectures

• Strong understanding of data layers, tagging frameworks, and data quality validation

• Ability to provide technical estimates and solution design for business requirements

• Proven experience debugging data accuracy, tagging, and tracking issues

• Experience managing certifications, access control, and admin roles in GA/GTM

• Experience working with external GA vendors for bug tracking and validation

• Strong analytical, problem-solving, and stakeholder communication skills

RESPONSIBILITIES:

• Define and execute the GTM and analytics strategy across all SE websites

• Standardize tagging and data layer implementations across platforms

• Implement and maintain client-side and server-side tagging solutions

• Own data quality, governance, and validation for analytics implementations

• Provide expert technical input and effort estimation for tracking requirements

• Drive the product analytics roadmap and ensure timely execution

• Debug and resolve analytics and tagging issues across environments

• Implement GA/GTM on complex, high-traffic projects following best practices

• Manage access, certification, and admin governance for analytics tools

• Collaborate with GA vendors to raise, track, and validate bugs