HubSpot & GTM Systems Manager

Location: Remote (US)
Type: Part-time Contract (20-25 hours/week with defined overlap hours with Eastern Time Zone)
Reports to: VP of Growth

We’re looking for a hands-on, high-agency operator to own and optimize the systems that power our revenue engine.

This role is not advisory. It’s not fractional leadership. It’s not strategy-only.

You will be the primary owner of HubSpot and our go-to-market systems - building workflows, ensuring data integrity, improving lifecycle instrumentation, and giving leadership reliable, self-serve visibility into funnel health.

HubSpot is our core CRM and marketing automation platform. Intercom powers customer support, AI-assisted resolution, and trial engagement. You’ll ensure both systems are clean, connected, and working together seamlessly.

If you love building clean workflows, architecting reports that executives actually use, and finding smart automation (including AI-powered) to make teams faster - this role is for you.

HubSpot Administration (Primary Responsibility)

• Serve as the day-to-day HubSpot owner
• Manage workflows, lifecycle stages, lead scoring, automation, and data hygiene
• Improve CRM structure and eliminate technical debt
• Ensure clean contact and company data across marketing and sales
• Act as the go-to resource for HubSpot best practices

You should be extremely comfortable inside HubSpot and capable of working independently.

Intercom & Lifecycle Automation

• Own Intercom configuration (workflows, custom bots, outbound trial messaging)
• Optimize AI-powered support features (Fin, resolution workflows)
• Ensure data sync and lifecycle consistency between HubSpot and Intercom
• Improve trial-to-paid engagement flows

Reporting & Funnel Visibility

• Build and maintain dashboards that leadership trusts
• Connect data across HubSpot, Intercom, Google Analytics, and other tools
• Instrument full funnel tracking from first touch → trial → paid → retention
• Identify reporting gaps and fix them

You should take pride in building clean, intuitive dashboards.

Marketing Attribution & Instrumentation

• Own end-to-end attribution tracking
• Ensure web analytics connect properly to CRM and messaging data
• Improve measurement of acquisition channels and lifecycle conversion points
• Create visibility into funnel bottlenecks and friction

AI & Automation

We value operators who actively use AI to move faster.

You will:

• Optimize Intercom AI workflows (FinAI Agent, bots, support deflection)
• Implement at least 2–3 automation improvements within your first 90 days
• Use AI tools to improve reporting efficiency, lead scoring, and internal workflows
• Identify opportunities where AI can accelerate our GTM motion

• Audit and document current HubSpot + Intercom setup
• Clean-up major workflow and lifecycle inconsistencies
• Deliver improved funnel dashboard for leadership
• Map full trial-to-paid journey with clear instrumentation

Required

• 3–6 years in RevOps, Marketing Ops, or Growth Ops at a SaaS company
• Deep, hands-on HubSpot experience (admin-level)
• Experience building dashboards and reporting across multiple systems
• Comfortable working cross-functionally in a remote environment
• Strong written communicator
• High accountability - you show up when you say you will

Strongly Preferred

• Product-led growth (PLG) SaaS experience
• Experience with Intercom workflows and AI-powered features
• Experience supporting trial-to-paid reporting
• Familiarity with web analytics (GA, Fathom)
• Experience using AI tools to improve your workflows

• Fully remote
• Async-friendly, but requires defined overlap window during business hours
• Clear expectations around responsiveness
• High ownership and autonomy
• Direct visibility with VP of Growth and leadership team

We’re looking for someone who treats this role like ownership - not just a set of tasks.

You’ll own the entire GTM systems layer for a PLG SaaS company.
You’ll have a direct impact on revenue visibility and lifecycle optimization.
You’ll build infrastructure leadership depends on.

If you’re hungry, curious, and want meaningful ownership - this is a chance to level up.