Vice President, Marketing Technology & Operations

Marketing Technology Strategy & Architecture

• Own the vision and roadmap for Visa Marketing's technology stack
• Lead martech consolidation initiatives targeting stack reduction and annual savings
• Design unified data architecture integrating CDP, CRM, marketing automation, and analytics
• platforms
• Evaluate and integrate AI-native platforms—distinguishing genuine capabilities from marketing hype

AI Transformation Partnership

• Partner with leadership to execute Visa Marketing's AI transformation agenda
• Deliver technical infrastructure for AI pilots across Insights & Analytics, Content Generation, and Marketing Services
• Architect agentic workflows for autonomous campaign optimization and real-time personalization
• Build technical expertise that provides credibility for AI investment proposals

First-Party Data Platform Development

• Lead architecture and implementation of unified first-party data strategy
• Design privacy-compliant data infrastructure across global markets with varying regulatory requirements (GDPR, CCPA)
• Build marketing data clean room capabilities for secure partner collaboration
• Create data-enriched AI optimization frameworks that demonstrate ROI vs. content-only approaches

Digital Production & Delivery Excellence

• Improve technical delivery for B2B Marketing, Marketing Services, and client enablement programs
• Build scalable digital production capabilities serving both internal marketers and external clients
• Design solutions with 'Client Zero' mindset—internal capabilities that become monetizable products
• Establish quality standards and execution judgment across technical delivery

Vendor & Partner Accountability

• Hold technology partners and agencies accountable for delivery
• Evaluate whether partners are creating real value or generating complexity to justify fees
• Structure SOWs, SLAs, and governance frameworks that create genuine accountability
• Provide technical credibility that strengthens stakeholder relationships