Adobe CDP Consultant

Key Responsibilities

• Support data architecture and analytics use cases within Adobe Experience Platform and Adobe Real-Time CDP.

• Configure and validate profile schemas, event schemas, identity namespaces, and segmentation logic within the Adobe CDP environment.

• Design and maintain scalable entity-based data models for customer and marketing datasets.

• Partner with engineering teams to define data ingestion, transformation, and integration requirements for marketing and customer data sources.

• Support the structure and evolution of the marketing data lake powering analytics and activation.

• Apply medallion architecture principles (Bronze, Silver, Gold) to ensure reliable, analytics-ready datasets.

• Define and analyze product and customer analytics metrics for digital and marketing initiatives.

• Maintain data documentation, dictionaries, and governance artifacts aligned with enterprise standards.

• Work with data governance teams to ensure data lineage, privacy controls, and customer identity managementare implemented properly.

• Support cross-team collaboration across Product, Marketing, Engineering, and Adobe platform partners.