CDP (Segment) Engineer

What is this position about?

We are looking for a hands-on CDP Engineer with strong experience in Segment to support the transition from a technology-led CDP implementation to a marketing-led activation model. This role will focus on building and managing audiences, ensuring data accuracy, monitoring platform health, and enabling marketing teams to effectively leverage customer data.

This is a highly execution-focused role working closely with marketing and data teams within a low-copy architecture environment powered by Databricks, ensuring reliable data ingestion and accurate customer profile unification. The position is Remote within LATAM and requires advanced English communication skills.

Job Description

• Build and manage scalable audience segments within Segment CDP based on marketing and business requirements.

• Translate marketing use cases into technical segmentation logic using the Segment platform.

• Ensure data accuracy and integrity across data pipelines, source systems, and the CDP environment.

• Monitor platform health and define validation checks for data ingestion and audience accuracy.

• Identify ingestion failures, unexpected data gaps, or inconsistencies and escalate when necessary.

• Validate that customer data arriving in the CDP aligns with upstream data architecture and expectations.

• Work with identity resolution and profile unification concepts within complex enterprise data environments.

• Establish governance standards including workflows, naming conventions, and QA processes.

• Partner with marketing teams to prioritize activation use cases and improve targeting precision and campaign performance.

• Enable and support marketing stakeholders to increase adoption and effective use of Segment.