Growth Marketing Manager, Adobe Audience & Experience

Growth Marketing Manager, Adobe Audience & Experience (Remote)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has a job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies, and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future.

Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investment decisions in every stage of their lives. Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together.

If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us. If our purpose-driven commitment inspires you, we invite you to consider joining our team.

As the Growth Marketing Manager, Adobe Audience & Experience on the Marketing team, you’ll play an integral role in supporting the promotion and adoption of our services to help retirement plan participants get the comprehensive financial advice they need.

In addition to a genuine desire to help people, we are looking for someone who will complement our existing team by building, launching, and optimizing digital marketing experiences using the Adobe ecosystem, including Adobe Experience Manager, Adobe Experience Platform, and Adobe Target.

Growth Marketing Manager, Adobe Audience & Experience will work closely with marketing, analytics, product, and technology partners to translate campaign strategies into live web experiences, including landing pages, placements, and personalized content.

The position plays an important role in helping the team build targeted audiences, deploy campaigns quickly, support experimentation and personalization efforts, and ensure digital experiences are delivered accurately and effectively across channels.

Responsibilities:

• Build and maintain complex audience segments in Adobe Experience Platform using behavioral, event, and profile data to support targeted marketing and personalized experiences.
• Leverage strong knowledge of Real-Time CDP capabilities including identity resolution, segmentation logic, profile attributes, and audience activation to ensure accurate audience qualification.
• Activate CDP audiences to downstream marketing and advertising platforms, managing scheduling, destination configurations, and ensuring segments are correctly delivered for campaign execution.
• Build and publish personalized landing pages, placements, and campaign experiences using Adobe Experience Manager.
• Create and manage content fragments and experience fragments to enable scalable and reusable web content.
• Configure and launch A/B tests and personalized experiences using Adobe Target.
• Partner with marketing teams to translate campaign ideas into live digital experiences across web properties.
• Perform quality assurance (QA) to ensure experiences render correctly across devices and personalization rules function properly.
• Monitor performance of digital experiences and recommend optimizations based on engagement and test results.

Requirements:

• 5+ years of hands-on experience working with Adobe digital experience products, including Adobe Experience Manager, Adobe Experience Platform, or Adobe Target.
• Experience with complex audience builds in Adobe Experience Platform (CDP) and Target.