Adobe Audience Manager (AAM) Audience Segmentation Analyst

About the Role We are seeking an experienced Adobe Audience Manager (AAM) Audience Segmentation Analyst to support digital audience strategy, segmentation, data activation, and campaign enablement within a pharma/life sciences digital marketing environment. This is a hands-on martech/adtech role focused on building and maintaining audience segments, supporting tagging and data collection, validating traits and signals, and preparing audience data for activation across digital marketing channels. The ideal candidate has strong experience working in Adobe Audience Manager or a similar DMP/CDP environment, with the ability to translate media, paid search, and campaign data into actionable audience segments. This role is best suited for someone who has worked closely with marketing, media, analytics, tagging, IT, and campaign teams to support audience strategy and campaign execution. What You’ll Do Build, maintain, and QA audience traits and segments within Adobe Audience Manager (AAM) Support audience segmentation and activation aligned to campaign and marketing needs Work with tagging, media, analytics, and IT teams to ensure accurate data collection and implementation Support data onboarding into DMP/CDP and digital marketing platforms Perform signal, trait, and segment validation to ensure data quality Review and reconcile media, paid search, and log-level impression files Convert campaign/media data into AAM inputs for trait and segment creation Support monthly reconciliation of media and paid search files Map campaign activity and audience data to Most Valuable Actions (MVAs) and related segments Assist with data audits, campaign launches, and audience activation Maintain reporting, documentation, and audience data quality controls Required Experience 5+ years of experience with digital marketing platforms, including DMPs, CDPs, campaign tools, or related martech/adtech platforms Hands-on experience with Adobe Audience Manager (AAM) or a similar audience management/DMP platform Strong understanding of audience segmentation, tagging, digital media channels, and campaign data collection Experience building or supporting traits, segments, data sources, and audience activation workflows Strong technical and analytical skills with the ability to review log-level files and campaign data Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, reconciliation, and database-style functions Ability to collaborate with marketing, media, tagging, analytics, IT, and campaign operations teams Bachelor’s degree preferred, ideally in Business, Marketing, Analytics, Information Systems, or a related field Strongly Preferred Experience Pharma, life sciences, healthcare, or regulated digital marketing experience Strong Adobe Audience Manager expertise, including: Trait and segment architecture Data source management Identity and ID sync Server-Side Forwarding (SSF) Signal and trait validation Experience with Data Management Platforms and Customer Data Platforms Experience with campaign management tools and digital marketing platforms Experience supporting paid media, paid search, display, programmatic, or audience activation efforts Experience reconciling monthly media files and mapping data to campaign/audience segments Familiarity with Adobe Experience Cloud tools, Adobe Analytics, Adobe Target, Adobe Launch/Tags, Adobe Experience Platform, or Adobe Real-Time CDP is a plus Ideal Candidate Profile