Marketing Operations Specialist

The Marketing Operations Specialist will support the development and delivery of a global, centralised marketing function that enables effective execution of regional sales strategies. The near‑term focus will be on North America, with the flexibility to support other regions as required.

This role plays a key part in connecting our Global Marketing team, Regional Sales Execution teams, local distributors, and any third‑party partners acting on their behalf.

It is a global position supporting multiple regions and requires the ability to work across diverse crops, channels, and agronomic environments. While the role will have a primary area of focus, it will also need to flex and adapt in line with business needs. Key responsibilities include: 

Marketing Foundations & Cross‑Functional Alignment

• Support the definition, agreement and adherence to global marketing and communications standards and processes.
• Build and maintain strong cross‑functional relationships with Regional/Sales teams, Technical, Product Development and Communications.
• Act as a brand ambassador for Marketing across the Commercial team and wider Anglo American Group.
• Work with a “minimum viable product” mindset, building capacity and capability over time.
• Ensure effective integration between Marketing, Sales and other support functions, including continuous alignment with HQ Marketing and cross‑regional sharing of best practice.

Customer, Market & Competitor Insights

• Collect and consolidate all relevant customer information (grower, channel, influencer) to enable segmentation and targeted POLY4 campaigns.
• Support and maintain accurate customer segmentation and target groups, working closely with the Customer Data Specialist to ensure an up‑to‑date CRM database.
• Lead customer and key buying factor surveys, managing external agencies and insights to inform product positioning, brand equity tracking and value‑based pricing.
• Monitor competitor activities, pricing structures and commercial execution at farm level, providing insights and recommending proactive or corrective responses.

Marketing Planning, Positioning & Campaign Execution

• Contribute to the creation of structured, intentional marketing plans by channel and offtake partner (initial focus on North America).
• Ensure campaign plans are fit for purpose in a capital‑constrained environment and directly support priority market sales plans.
• Propose product positioning and message maps by crop, customer segment and priority sub‑area.
• Define and maintain key customer touchpoints and integrate campaign plans for full alignment on targets and execution.
• Support Regional Heads with measurable KPIs and year‑end evaluations to shape next‑season strategies.
• Develop, implement and track POLY4 campaigns in assigned geographic areas.
• Translate customer offers (B2B, channel, influencer or grower) into region‑appropriate delivery plans.
• Ensure campaign objectives, KPIs, value propositions and product positioning are clearly communicated to gain Sales and Marketing team buy‑in.
• Coordinate effective execution of demos, events, pre‑launch activities, harvest days and influencer/customer engagements.
• Ensure campaign delivery meets budget expectations and aligns with regional plans.
• Work with external marketing agencies on content generation and execution where relevant.
• Develop digital marketing tools for the region and contribute to digital agriculture and precision‑ag projects with scale potential.
• Troubleshoot campaign‑execution issues and recommend workflow improvements.

Stakeholder Enablement & Capability Building

• Act as a trusted operational partner to Regional teams and Global Marketing.
• Lead and coordinate B2B training initiatives, ensuring content and delivery reflect customer needs.
• Guide Marketing Coordinators in developing digital and non‑digital sales toolkits to support B2B customers and downstream partners.
• Track customer needs, assess regional capability/readiness to deliver POLY4 campaigns and volumes, and provide recommendations to Regional Heads where corrective actions may be required.