How long does it take to get the Braze Marketer Certification?

The study path covers 6 steps. Most candidates complete preparation in 2–6 weeks depending on prior experience.

How much does the Braze Marketer Certification cost?

The Braze Marketer Certification costs Free.

Is the Braze Marketer Certification worth it?

Yes — there are currently 2 live roles on MarTechJobs requiring Braze skills. The Braze Marketer Certification is a recognised credential that signals hands-on platform competency to hiring managers.

Braze Marketer Certification Study Guide

The Braze Marketer Certification is the credential that signals you can actually run lifecycle and CRM programmes on Braze — not just navigate the UI. It validates that you can segment audiences, orchestrate cross-channel journeys in Canvas, personalise with Liquid, and read results well enough to optimise. Those are exactly …

Provider Braze Learning Cost Free Format ~60 questions, multiple choice, 80% pass mark Valid 2 years Level Intermediate

Live Braze roles now

Companies hiring

Study steps

2026

Updated

Because Braze Learning makes the preparation courses and the exam free, the certification has strong ROI: a low time cost and a verifiable proof point that you understand the platform as a system, from data in to messages out.

Who should get this certification

Is it right for you?

Lifecycle marketers who own engagement programmes on Braze, CRM and retention managers responsible for cross-channel messaging, and marketing automation specialists who want a verified, employer-recognised proof of Braze competence.

Study path

Follow these steps in order for the most efficient route to passing.

1

Braze Learning: Platform Fundamentals

Complete the foundational Braze Learning courses on the data model (users, attributes, custom events), segmentation, and the messaging channels.

~3h
2

Building Journeys in Canvas Flow

Work through the Canvas Flow courses: entry triggers, steps, delays, action paths, and conversion events. Build a multi-step journey in a workspace.

~4h
3

Segmentation & Personalisation with Liquid

Study segment building and Liquid personalisation, including default/fallback values and Connected Content. Practise rendering personalised content for several profiles.

~3h
4

Channel Best Practices

Review channel-specific best practices across email, push, in-app, and SMS, plus frequency capping, subscription groups, and Intelligent Timing.

~2h
5

Reporting & Optimisation

Learn how to read campaign and Canvas reporting, run A/B tests, and use control/holdout groups to measure incremental impact.

~2h
6

Practice & Take the Exam

Review the Braze Learning study materials, then sit the exam. It's roughly 60 multiple-choice questions with an 80% pass mark.

~3h

Exam topics

Coverage breakdown from the official exam guide — focus your prep proportionally.

Segmentation & targeting ~22%

User attributes vs custom events, building reusable segments, and entry filters.

Canvas & Campaign orchestration ~24%

Canvas Flow steps, triggers, delays, action paths, and when to use Campaigns vs Canvas.

Personalisation & Liquid ~20%

Liquid templating, default/fallback values, Connected Content, and catalogs.

Channels & deliverability ~18%

Email, push, in-app, and SMS best practices, frequency capping, and subscription groups.

Reporting & optimisation ~16%

A/B testing, conversion events, holdout groups, and reading campaign results.

Companies hiring Braze professionals

These companies are actively hiring Braze roles on MarTechJobs right now.

Massive-rocketStraightarrownews

Tools often paired with Braze

Hiring managers expect these tools alongside Braze — worth knowing them.

Sn Snowflake

Exam prep tips

Build in a real workspace. The exam rewards hands-on understanding. Build at least one multi-channel Canvas with branching, a delay, and a conversion event before you sit it.

Know attributes vs events cold. Modelling questions — when something is a user attribute versus a custom event, and how that drives segments and triggers — come up repeatedly.

Practise Liquid with fallbacks. Be comfortable writing personalised content with default values so a missing attribute doesn’t break the message.

Understand measurement. Know the difference between in-message engagement and incremental impact measured with a holdout — it shows up in the reporting questions.

Also useful

Braze Interview Questions Guide

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