Senior Campaign Manager

JOB PURPOSE

This is an embedded role working directly within the marketing team of a leading consumer mobile app brand, based at their offices in Canary Wharf.

As a Senior Marketing Operations Manager, you will act as the operational engine behind the marketing function, helping translate business, product, and marketing strategy into integrated plans that deliver clear commercial and customer outcomes. You will work closely with senior stakeholders across Marketing, Product, Commercial, Finance, Legal, and Compliance to drive alignment and ensure seamless execution of high-impact initiatives.

This role requires a strong combination of strategic thinking and operational excellence. The ideal candidate will bring extensive experience leading complex cross-functional marketing programmes, balancing long-term planning with hands-on delivery, and ensuring teams remain aligned across priorities, timelines, budgets, and dependencies.

You will be responsible for orchestrating major product launches, integrated campaigns, and marketing initiatives across owned, earned, and paid channels. You will play a central role in connecting stakeholders, managing delivery processes, identifying risks and opportunities, and ensuring campaigns are executed to the highest standard. You will also help improve how teams collaborate, plan, and deliver results in a fast-paced, product-led environment.

WHAT YOU’LL DO:

• Partner closely with the Head of Product Marketing to translate business, product, and marketing strategies into integrated marketing plans aligned to commercial and customer objectives.
• Own the end-to-end planning and orchestration of major product launches, campaigns, and cross-functional marketing initiatives.
• Coordinate stakeholders across Marketing, Product, Commercial, Finance, Legal, and Compliance to ensure smooth delivery and alignment.
• Develop integrated campaign plans that connect activity across owned, earned, and paid channels to deliver cohesive customer journeys.
• Act as the operational hub for the marketing function, providing clarity around priorities, dependencies, timelines, budgets, and delivery milestones.
• Support quarterly and annual planning, forecasting, and budget management processes.
• Partner with channel owners to align campaign objectives, media plans, creative development, and delivery schedules.
• Drive accountability across teams and ensure high-quality execution across all marketing channels.
• Collaborate closely with Product teams to understand roadmaps, launch requirements, and delivery processes, ensuring marketing is effectively integrated into cross-functional planning.
• Monitor campaign and project performance against agreed objectives and provide regular updates to senior stakeholders.
• Proactively identify risks, dependencies, and trade-offs, recommending solutions to maintain momentum and effectiveness.
• Work closely with internal creative teams and external agencies to develop strong briefs, manage feedback cycles, and ensure assets are delivered on time, within budget, and to a high standard.
• Continuously improve ways of working, helping teams plan, collaborate, and deliver more effectively.

WHAT YOU BRING:

• Significant experience in marketing operations, campaign management, programme management, or related roles, with a proven track record of leading complex cross-functional initiatives from strategy through to execution.
• Strong strategic mindset with the ability to understand not only what needs to be delivered, but why.
• Broad understanding of the marketing ecosystem and how channels across PR, social, ATL, paid media, partnerships, CRM, web, app, and lifecycle communications work together to drive commercial outcomes.
• Experience developing and delivering integrated marketing plans across owned, earned, and paid channels.
• Strong operational and organisational skills, with experience managing multiple priorities, stakeholders, budgets, and timelines in fast-paced environments.
• Commercial acumen and confidence working with budgets, forecasts, business cases, and performance metrics.
• Ability to use data and insights to inform decision-making and prioritisation.
• Experience partnering closely with Product and Technology teams, with a good understanding of product roadmaps, delivery cycles, and launch processes.
• Comfortable operating at both strategic and executional levels, connecting day-to-day activity with wider business objectives.
• Excellent stakeholder management, communication, and influencing skills, with the ability to build strong relationships across senior leadership and cross-functional teams.
• Highly proactive, adaptable, and comfortable bringing structure to ambiguous situations.
• Passionate about improving processes, collaboration, and team effectiveness.

Nice-to-have:

• Experience working within fintech, financial services, or other regulated industries.
• Experience in a product-led organisation.
• Familiarity with large-scale integrated campaign delivery across multiple marketing disciplines.

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash) 
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme 
• EAP scheme
• Ride to work scheme 
• Enhanced family-friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.