Marketing Automation Specialist

Primary Function of Position
We are looking for a Marketing Automation Manager, who will be responsible to manage
and grow the capabilities and utilization of our Digital Marketing Automation platforms.
The Marketing Automation Manager (Japan) will report to Mayuri Kobayashi, Sr.
Manager Marketing Communication Japan and will own the end-to-end design, build,
QA, and optimization of scalable, compliant, multi-channel customer journeys that drive
measurable behavior change (training adoption, event participation, status progression,
and conversion). This role partners tightly with Japan Marketing, Sales, Digital/Web, and
Regional/Global Marketing Ops to deliver high-quality, localized programs leveraging
Adobe Marketo, Salesforce, and integrated event platforms (webinars/virtual events/in-
person events).

Responsibilities
Marketo Program delivery & operations (Japan-first, regionally aligned)
• Own end-to-end campaign execution in Marketo (emails, landing pages, forms,
workflows, nurtures, triggers), ensuring flawless deployment and post-launch
validation.
• Leverage global standard templates and QA/governance (naming, tags,
channels, tokens, UTM structure, compliance checks) to reduce rework and
increase reliability.
• Manage segmentation, lead routing, and lifecycle programs aligned with Japan
go-to-market priorities (HCP, hospital, system, fellows/residents as applicable).
CRM + data integration (Marketo ↔ Salesforce)
• Own and monitor Marketo–Salesforce integration health, data mapping, sync
behavior, and governance (field mapping, lead/contact updates, campaign
attribution support).
• Partner with Sales Ops and Finance teams to ensure reporting-ready data flows
(clean source tracking, campaign membership integrity, accurate consent +
timestamps where relevant).
Multi-channel automation beyond email (web, events)
• Partner with Web/Digital to operationalize web form + landing page experiences
that connect to Marketo/Salesforce, improving conversion and user experience.
• Scale event-driven journeys leveraging event/webinar platforms such as ON24
and/or Cvent, including registration, attendance capture, follow-up, and
attribution.
• Support Japan-specific channel expansion, nurture/engagement patterns (where
compliant and approved), coordinating data capture, preference management,
and measurement.
Optimization & continuous improvement
• Drive experimentation and optimization (A/B tests, cadence improvements,
journey refinements, lifecycle improvements) to improve engagement and
conversion outcomes.
• Identify workflow bottlenecks, propose scalable fixes, and build “self-serve”
enablement assets for marketers and agency partners.
Compliance & quality in healthcare
• Ensure all data capture and outbound communications align with internal
governance and applicable privacy expectations (consent language, retention
rules, auditability, and secure handling