Marketing Science Lead

As a Marketing Science Lead you will be responsible for leading the execution of the account and office-level vision and priorities within the organization.

The main output of the role is to deliver Marketing Science projects, deliverables, and related work to clients across a broad range of initiatives. Career development is typically provided by Marketing Science Directors or Senior Directors, but may be adapted depending on the account or office location.

You will:

• Create and develop analyses and reports that meet client needs and deliver actionable insights.
• Design and build measurement strategies, translating business objectives into compelling analytics products.
• Develop measurement frameworks that integrate first- and third-party data into cohesive reporting solutions.
• Partner with cross-functional teams to deliver analytics solutions that optimize digital performance and business impact.
• Contribute thought leadership on analytics methodology, visualization best practices, and emerging reporting technologies.
• Mentor and support junior analysts in developing analytics and reporting skills.

You have

• B.S. degree in a quantitative or technical field (economics, mathematics, business, finance, social sciences, computer science, or information management).
• Deep expertise with at least two of the following: data visualization (Tableau, Power BI, Looker), automated data ingestion and reporting, data science and statistical programming, testing and personalization platforms, SQL, website analytics implementation.
• Advanced proficiency with two or more visualization platforms (Tableau, Power BI, etc.), with practical knowledge of their strengths and limitations.
• Expert-level skills in Microsoft 365 products (Excel, PowerPoint); strong communicator with proven client-facing experience.
• 5+ years of experience in digital analytics and performance measurement, including:
  • Designing and building dashboards and reports that track creative performance across KPIs
  • Evaluating the performance of marketing channels and tactics
  • Creating measurement plans using first- and third-party data
  • Designing and executing test & learn programs with full analytical reporting
  • Building analytics solutions focused on creative strategy optimization and insight-driven decision-making

Preferred skills

• Proficiency with Python, R, SQL, or other analytical programming languages.
• Experience with web analytics tools (Adobe Analytics, Google Analytics).
• Experience with third-party analytics platforms (Brandwatch, Pathmatics, etc.), website experimentation platforms (Optimizely, Adobe Target, etc.), or CDPs.
• Experience with marketing technology ecosystem integration and data workflows.

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• Asociación solidarista

“The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.  The ask stems from our want to:  

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.  

Increase employee engagement  

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.”