CRM Campaign Specialist

Job Description:

The best CRM campaigns don't feel like campaigns at all. They arrive at the right moment, with the right message, for the right customer; and quietly strengthen loyalty, engagement, and long-term growth.

Behind every seamless customer journey is someone who makes the technology work flawlessly; building campaigns that render perfectly, personalize intelligently, and reach the right customer at exactly the right moment.

At dentsu (Merkle), we're looking for a CRM Campaign Specialist who enjoys solving technical challenges as much as delivering exceptional customer experiences. You'll transform creative concepts into dynamic, personalized CRM campaigns, working at the intersection of marketing, technology, and data.

If you're the kind of person who notices broken logic before anyone else, enjoys making complex journeys work effortlessly, and takes pride in getting every detail right, you'll feel at home here.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.

What You'll Do

• Build and deploy HTML email, SMS, and mobile push campaigns that faithfully translate creative concepts into high-quality customer experiences across leading CRM platforms.

• Develop dynamic content, personalization, segmentation, and conditional logic to deliver relevant experiences for different customer audiences.

• Manage campaign assets, templates, and HTML content within marketing automation platforms while ensuring consistency with brand and technical standards.

• Perform rigorous quality assurance across devices, browsers, and platforms, proactively identifying and resolving issues before campaigns go live.

• Troubleshoot technical challenges, investigate campaign issues, and develop practical solutions that keep delivery running smoothly.

• Work closely with Strategy, Creative, Data, and Client teams to translate business requirements into technically sound campaign executions.

• Contribute to campaign documentation, standard operating procedures, and best practices that improve quality, efficiency, and scalability.

• Continuously explore new platform capabilities, coding techniques, and automation opportunities to elevate campaign performance and customer experience.

A Bit About You

• At least 3 years of experience in CRM Operations, Marketing Automation, Email Development, or CRM Campaign Execution.

• Strong hands-on experience coding responsive HTML emails and implementing campaigns within CRM or marketing automation platforms.

• Comfortable working with dynamic content, personalization variables, segmentation logic, and campaign QA.

• Strong troubleshooting skills; you enjoy identifying root causes, solving technical problems, and improving campaign reliability.

• Familiarity with platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Oracle Responsys, Iterable, or similar solutions is highly valued.

• Detail-oriented and methodical, with the discipline to maintain quality while managing multiple campaigns and deadlines.

• A collaborative communicator who can explain technical concepts clearly and work effectively with both technical and non-technical stakeholders.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com
 

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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