BPE :Web & Campaign Delivery

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
 
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.  

The role

The BPE for Web, Consumer Data Management & DAM is responsible for process excellence, governance, and continuous improvement across three Marketing Operations capabilities delivered out of the GBS hubs. The role bridges global process standards — set by the BPO — and day-to-day operational delivery. The BPE is the go-to expert for all process, quality, and escalation matters within these three domains.

The three capabilities within this role's scope are:

• Consumer Web Management – operational management of TMICC brand.com websites across markets via Adobe AEM SaaS, covering publishing workflows, site configuration & taxonomy, access provisioning, consent preference management, and shoppability enablement.
• Consumer Data Management (Data-Driven Marketing) – consumer data operations on Salesforce Marketing Cloud and Salesforce Data Cloud, covering the full campaign lifecycle from audience segmentation and journey build through to deployment, performance reporting, and consent & preference data management.
• Digital Asset Management (DAM) – full lifecycle management of TMICC's digital asset library in Aprimo, from asset ingestion and metadata enrichment through to activation, governance, rights management, performance reporting, and connected packaging operations.

What you'll be responsible for

1. Process Ownership & Standards

• Own process documentation for the GBS-delivered scope across Web, Consumer Data Management, and DAM: SOPs, work instructions, RACI matrices, and process maps
• Ensure global process standards are consistently applied across all markets and delivery models (internal shared services and third-party service providers)
• Act as the primary process expert across Web, Consumer Data Management and DAM operations, working closely with platform specialists
   

2. Delivery Governance & Quality

• Serve as the primary process and quality interface for operations teams across all three capabilities
• Define and enforce SLAs, quality standards, and ways of working; monitor adherence and drive remediation where needed
• Review and approve process changes, SOPs, and training materials
• Manage operational escalations and ensure timely resolution with the right stakeholders
   

3. Compliance & Controls

• Maintain governance over system role models and access structures for AEM, Salesforce MC / Data Cloud, and Aprimo
• Ensure day-to-day operations follow agreed privacy and consent standards across all three capabilities
   

4. Stakeholder Management & Business Partnering

• Act as the GBS process interface for Web, Consumer Data Management, and DAM stakeholders across Central IT, Brand Managers, the Privacy Office, and local markets
• Translate business and market requirements into process changes, prioritised backlogs, and improvement initiatives
• Build trusted relationships across the three-tier operating model: central governance, GBS execution, and local market ownership
• Drive transparency through clear performance reporting and proactive communication of risks and issues
   

5. Performance Management & KPIs

• Define, track, and report process KPIs and SLAs across all three capabilities
• Produce performance reviews, root-cause analyses, and improvement action plans
• Monitor operational health: web publishing lead times, campaign deployment accuracy, asset turnaround, and consent compliance rates
• Escalate performance risks with clear recommendations and ownership
   

6. Continuous Improvement & Automation

• Identify and lead continuous improvement initiatives across Web, Consumer Data Management, and DAM operations
• Champion automation opportunities: AI-enabled content personalisation, touchless DAM ingestion, automated segmentation, and dynamic campaign optimisation
• Drive standardisation and simplification to enable consistent execution across markets
• Deliver measurable improvements in cycle time, compliance, cost, and risk
   

7. Capability Building & Knowledge Management

• Develop and maintain process playbooks, training content, and onboarding materials for all three domains
• Coach and upskill hub team members and delivery partners on TMICC process standards and ways of working

Ensure all process documentation is current, version-controlled, and audit-ready

We're looking for someone who

Experience

• Bachelor's degree in Marketing, Mass Communication, Information Technology, Business Administration, or a related field; MBA or postgraduate qualification is an advantage
• 8–12 years of experience in digital marketing operations, web management, marketing technology, or a related field within a multinational or GBS / shared services environment
• Hands-on working knowledge of one or more of the following platforms: Adobe AEM (Sites), Salesforce Marketing Cloud / Data Cloud, or a DAM platform such as Aprimo
• Solid understanding of data-driven marketing principles: audience segmentation, campaign lifecycle, consent & preference management, and performance reporting
• Experience working in or closely with GBS, shared services, or COE delivery models, including collaboration with global and regional stakeholders
• Demonstrated ability to write and maintain process documentation: SOPs, work instructions, process maps, and RACIs
• Working knowledge of GDPR and data privacy requirements in a marketing context
• Strong written and spoken English — effective communication with global stakeholders is essential

Skills & Competencies

• Strong expertise in Consumer Web Management, Consumer Data Management/Marketing Automation, and Digital Asset Management, with a focus on quality delivery and governance.
• Proven ability to manage multi-tier governance models, SLA performance, vendor partnerships, and cross-functional stakeholder collaboration.
• Analytical and data-driven professional skilled in KPI development, performance reporting, and root-cause analysis.
• Experienced in process design, standardization, continuous improvement, and Agile/project-based delivery environments.
• Strong ownership mindset with excellent problem-solving, communication, and influencing skills across cultures and time zones.
• Adaptable and resilient team player, capable of driving results in fast-paced, complex, and transformational environments.

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Specific benefits vary by location

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.