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Experian

CRM Campaign Executive - Salesforce Marketing Cloud

London, gb Full-time
Apply for this Position → Save Job Posted 2 hours, 3 minutes ago

Experian Consumer Services looking for a CRM Campaign Executive to join our D2C marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.

This is a Hybrid, London-based role (40% in the office) reporting to the Head of CRM Data & Operations

 

What You'll Do

  • Lead the end-to-end email deployment process – from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.
  • Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder), you will align messaging across email, SMS, push notifications, and more.
  • Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
  • Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.
  • Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.
  • Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.
  • Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.

Ready to make an impact?

This role is a great fit for marketing technologists with the right skillset. Don't wait — the best roles close fast.

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