As the Senior Digital Tracking & Ad Tech Manager, you will be setting the strategic direction, management, implementation and continuous improvement of the technology layer that supports Experian’s Performance Marketing team, and in particular acquisition activities that drive new customer growth.
You will own tracking, tagging, platform integrations, app attribution, ad operations governance and technical enablement, ensuring the right foundations are in place for effective campaign execution and measurement across web and app channels, while horizon-scanning for regulatory, privacy and platform shifts that will shape the future measurement approach. Reporting into the Head of Performance Media, you will operate as a partner to the Web Team, Data and Analytics, Engineering, influencing wider martech and data infrastructure investment decisions.
Key responsibilities
Implementation and improvement
Own the ad tech capability that supports paid media activation across web and app channels
Set the strategic direction and roadmap for tracking, platform integrations, ad operations infrastructure, and measurement enablement, influencing wider martech and data investment decisions
Tracking, tagging and measurement infrastructure
Own the implementation and governance of tracking across all paid media channels and platforms - ensuring tags, pixels, UTMs, events, and conversion frameworks are set up consistently and accurately
Lead tag management across Ensighten, Google Tag Manager (GTM), and server-side GTM (sGTM) - including the migration from Ensighten to GTM/sGTM
Platform integrations and technical implementation
Own integrations between media platforms, analytics tools, attribution providers and internal systems
Lead implementation of server-to-server connections, API-based integrations and platform data flows where required
Success measures
Reduction in tracking discrepancies and measurement incidents (frequency and severity) across web and app
On-time delivery of the tracking/ad tech roadmap, including the Ensighten to GTM/sGTM migration
Ad operations governance and enablement
Own governance for campaign setup standards, taxonomy, naming conventions and account hygiene
Define and maintain ad operations processes that ensure campaigns are launched accurately and efficiently
Ready to make an impact?
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