Marketing Automation Executive

Job Purpose:  

The Marketing Automation Specialist position will assist with the development and delivery of automation campaigns and strategies. This individual will pursue continued learning of Marketing Automation best practices to enhance the execution of TD SYNNEX and Vendor branded campaigns and maximize customer value and campaign results. This role will support multiple B2B business units and digital marketing activities.

Responsibilities:

• Prepare modern marketing (Marketo) emails and campaigns based on Marketing Automation process
• Lead delivery of web based campaign approaches and assets around AEM platform
• Perform QA process for emails, landing pages, forms, and other automation pieces
• Assist with Marketo data hygiene, system maintenance and lead management
• Assist in list management (Data List and imports)
• Monitor program performance and develop necessary reports/reporting structure
• Participate in strategy, customer journey design and content development for new campaigns
• Support Marketo program development for all business units
• Participate in setup of A/B testing of Marketing Automation programs in Marketo
• Participate with continued assessment of new platforms and integrations for Marketo to enhance Marketing Automation performance
• Participate in cross-functional digital marketing projects that include Marketing Automation

Knowledge, Skills and Experience

• Bachelor’s degree in Computer Science, Business/Marketing Operations or equivalent experience
• >1 year (or more) Marketo experience
• >1 year (or more) AEM or similar experience
• 1-2 years experience of monitoring and using data to adopt data-driven marketing decisions and campaign plans
• Experience participating in planning integrated digital marketing plans
• Understanding and proven practice of the following tactics: testing frameworks such as, deliverability, A/B split testing, and tracking
• Problem solving ability and consideration of process improvements
• Excellent organizational and communications skills with a strong attention to detail
• Web development and digital design skills (HTML preferred, but not required)
• Knowledge of Google Analytics Tag Manager, Google Universal Analytics and general web tracking desirable

At TD SYNNEX, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At TD SYNNEX, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!