Marketing Operations Manager

The Lead - Marketing Operations will be responsible for building a scalable reporting
and analytics framework that enables data-driven decision-making across Marketing,
Sales & Revenue Operations. This role will own Salesforce reporting, BI dashboards,
funnel analytics, operational insights, and executive reporting while driving continuous
process optimization through data, trends, and analytical recommendations.
The ideal candidate should have deep expertise in Salesforce reporting, CRM analytics,
and Business Intelligence platforms such as Tableau, Power BI, Looker, or similar. They
should possess strong SQL and analytical skills, be able to work with large datasets
from multiple systems and transform complex business requirements into executive-
ready dashboards and actionable insights.

Key Responsibilities:
• Create, manage, and optimize Lead Funnel Conversion reports in Salesforce and
BI dashboards to provide visibility into Marketing and Sales performance.
• Design and maintain Lead-to-Cash executive dashboards, enabling leadership
to track pipeline creation, conversion, revenue performance, sales productivity,
and overall business health.
• Develop scalable reporting frameworks for Lead Generation, Campaign
Performance, Pipeline, Attribution, Sales Acceptance, Lead Routing, SLA
adherence and Marketing ROI.
• Build interactive dashboards and analytical solutions using Tableau, Power BI,
Looker, CRM Analytics, or similar BI platforms, integrating data from Salesforce,
Marketo, Snowflake, Databricks, and other enterprise systems.
• Perform advanced data analysis to identify funnel bottlenecks, routing
inefficiencies, campaign performance trends, data quality issues, and
operational risks while providing recommendations to improve conversion,
productivity, and business outcomes.
• Partner with Marketing, Sales, RevOps, CRM Operations, Analytics, and IT teams
to understand reporting requirements and translate business needs into
scalable reporting and visualization solutions.
• Lead the standardization of reporting, KPI definitions, dashboard governance,
and data quality across Salesforce and Marketing Automation platforms to
ensure consistent reporting across the organization and drive operational excellence by proactively identifying automation opportunities, simplifying manual processes, optimizing lead lifecycle management, and
recommending process improvements based on data, trends, and business insights.
• Develop executive-level reporting for WBR’s, QBR’s, operational reviews, and
leadership presentations with actionable recommendations backed by
quantitative analysis.
• Perform root cause analysis on operational issues related to lead routing,
campaign performance, sales productivity, pipeline conversion, and reporting
discrepancies while partnering with cross-functional teams to implement long-
term solutions.
• Build predictive and trend-based analytical models to help leadership forecast
lead volumes, conversion rates, SLA performance, resource planning, and
pipeline growth.
• Ensure reporting accuracy through regular audits, validation, reconciliation, and
governance of Salesforce and Marketing Operations data.