Power User – Adobe Journey Optimizer (AJO)

Are you an expert in Adobe Journey Optimizer? If so, we have an exciting opportunity for you!  

As a Power User with Adobe Journey Optimizer (AJO), you'll be at the forefront of designing, building, and optimizing real-time customer journeys. You'll work closely with cross-functional teams about marketing strategy, data, and creativity to deliver seamless, personalized experiences across multiple channels. As a functional specialist and mentor, you'll bridge the gap between strategy and execution, ensuring smooth day-to-day operations and accelerating AJO adoption across the organization.  

Key Responsibilities  

• Design and build complex, multi-step customer journeys using Adobe Journey Optimizer with a clear multi-brand structure and organization.  

• Configure target audiences, segments, and triggers to enable real-time personalization within AJO.  

• Execute end-to-end campaign setup across email, SMS, push notifications, and other channels integrated with AJO.  

• Collaborate with data teams to ensure data accuracy and proper audience activation from Adobe Experience Platform (AEP).  

• Continuously optimize journey performance through A/B testing, segmentation analysis, and performance insights.  

• Create and maintain reusable journey templates, configuration guides, and best practice documentation for multiple brands.  

• Provide hands-on mentorship and on-the-job coaching to marketing operations and campaign management team members.  

• Troubleshoot journey issues, answer functional questions, and document solutions for team knowledge retention.  

• Stay up to date with Adobe Journey Optimizer features, updates, and customer experience management (CXM) best practices.  

Skills and Experience  

• Deep expertise in marketing automation and customer journey orchestration.  

• 1+ years of hands-on experience with Adobe Journey Optimizer.  

• Strong understanding of audience segmentation, journey design, and multi-channel campaign execution.  

• Proficiency in AJO interface, journey mapping, decision logic, and personalization configuration.  

• Working knowledge of Adobe Experience Platform and real-time data activation.  

• Experience with email, SMS, and digital marketing channels.  

• Excellent communication and mentoring skills—able to explain complex concepts clearly to non-technical stakeholders.  

• Familiarity with agile methodologies and collaboration tools such as Jira, Confluence, and Slack.  

• Strong problem-solving skills and a collaborative, team-oriented mindset.  

Preferred Qualifications  

• Adobe Certified Associate – Adobe Journey Optimizer or similar Adobe marketing certification.  

• Experience managing multi-brand or multi-product marketing environments.  

• Background in marketing operations, campaign management, or digital marketing.  

• Experience working in a CXM agency or consulting environment.  

What We Offer  

• A dynamic, international work environment with colleagues from around the globe.  

• A challenging position at a successful company in a growing market.  

• A fun and inclusive culture think foosball, table tennis, themed events, and team parties.  

• 3 extra days off (yes, at Merkle we take your well-being very seriously) - in addition to 25 annual vacation days, there are 3 Well-being Days.  

• 2 Social Impact Days - you can volunteer for a charity of your choice.  

• Extensive learning and development opportunities, including a wide range of personal and online training.  

• A hybrid work model, with 2-3 days in the office and the rest working from home.  

• A competitive salary and excellent secondary benefits.  

Where You'll Work  

You'll join a talented, diverse team of professionals in our Amsterdam or Rotterdam office. We're a group of curious problem-solvers who thrive on collaboration, creativity, and making the impossible possible. At Merkle, we value initiative, celebrate individuality, and never forget to have fun along the way.