Senior Lifecycle & Email Marketing Strategist

The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security). 

Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO. 

Responsibilities 

• Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers. 
• Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion. 
• Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners. 
• Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey. 
• Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers. 
• Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion. 
• Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture. 
• Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers. 
• Operate the team's human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book. 
• Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks.