Head of CRM & Lifecycle

ABOUT SCENTO Scento is Europe's largest perfume decant website. Founded in 2024 and headquartered in Paris on Place Vendôme, with a second office in Berlin, Scento offers more than 1,000 original designer and niche perfumes from a roster of 200 houses as perfume decants: 2 ml, 5 ml and 8 ml vials plus a 30 ml bottle on most perfumes. Niche perfume samples and designer fragrance samples let people discover a scent before they commit to a full bottle. Every perfume is an original bought from authorised European retailers, and every bottle passes a 12-point intake check at Scento's ISO-certified facility before it is decanted. Scento serves customers in 27 European markets and ships to 26 EU countries. In 2026, Scento's annual revenue is more than €30 million, online and offline sales combined. On Scento.com, monthly decant sales in September 2026 were 3.2 times those of January 2026. Scento says it sells more than 3 million perfume decants a year, about one every 10 seconds. In November 2025, Scento announced it would invest €25 million over three years in European perfume discovery. THE ROLE A customer who discovers a niche fragrance through a 2 ml vial is often just starting a journey, and what we send next decides whether they come back. With customers in 27 European markets, lifecycle marketing is one of the biggest levers on repeat purchase and long-term value at Scento. As Head of CRM & Lifecycle you own email, SMS and messaging programmes in many languages, from welcome journeys and abandoned cart to browse reminders, win-back and launches. Success means a CRM calendar planned around launches, gifting and the perfume advent calendar, a steady stream of tested ideas, and incremental revenue you can prove. WHAT YOU'LL DO - Own email, SMS and messaging programmes in many languages: welcome journeys, abandoned cart, browse reminders, win-back and launches. - Grow repeat purchase and customer lifetime value through segmentation and personalisation. - Plan the CRM calendar around launches, gifting and the perfume advent calendar. - Work with data and engineering on events, audiences and deliverability. - Test relentlessly and report incremental revenue. WHAT YOU'LL BRING - 8+ years in CRM or lifecycle marketing, including 3+ years leading it at an e-commerce or D2C brand. - Strong segmentation, experimentation and deliverability skills. - Experience running multilingual programmes across Europe. - Fluent English; French or German is a plus. WHAT WE OFFER - Salary at the top of the market plus an annual performance bonus. - Remote-friendly within the EU, with offices in Paris (Place Vendôme) and Berlin. - Real ownership and fast decisions in a company that is scaling quickly across Europe. - A personal learning budget of €2,500 a year for courses, conferences and books. - The equipment of your choice and a home-office budget. - A generous monthly perfume allowance to explore the whole catalogue. - 30 days of paid holiday a year, plus public holidays. SALARY AND HOW TO APPLY Salary: €115,000 – €150,000 gross per year, full-time, permanent contract, plus an annual performance bonus. Location: Paris or Berlin, or remote from anywhere in the EU. To apply, email your CV and LinkedIn profile (and portfolio, if you have one) to careers@scento.com with “Head of CRM & Lifecycle” in the subject line. Apply: https://www.scento.com/careers/head-of-crm-lifecycle