Field notes on marketing operations, technology stacks, career growth, and the future of MarTech.
Salary Guides
Compensation guides for MarTech and Marketing Operations roles, by platform, seniority, and market.
AI skills in MarTech are increasingly recognized as valuable, with 44% of job listings mentioning AI or machine learning. While concrete salary premiums for AI skills are early in the data, industry trends suggest a growing demand, especially in senior roles.
Instead of quoting a single misleading number, here's how Marketing Ops pay actually works — the levers that move it, and how to position yourself at the top of your band.
2026 salaries are stabilizing with 1.5% growth, but AI specialists are earning 20% more. See the new benchmarks for Marketing Ops and Salesforce roles.
Detailed 2025 salary benchmarks for Marketing Ops, MarTech, and RevOps roles. We analyze the technical skills premium and the impact of AI.